Cove expands in Europe with new properties in the Netherlands • Hotel Designs
With the evolution of work-life balance, Cove emerged in response to the need for a different type of accommodation and a new way of being. The branded spacious apartment concept combines thoughtful design with forward-looking technology, embodying the notion of flexible living to enable living in any mode. Since its launch in 2021, Cove, a brand edyn, has continued to grow its property portfolio, proving its place as a next-generation serviced apartment brand. With locations in key UK cities including Liverpool, Nottingham, Manchester and Cardiff, openings in the Netherlands will follow its November 2021 opening of Cove – Pinnacle Landmarkthe brand’s flagship location in London’s highly sought-after Landmark Pinnacle development at Canary Wharf.
“We are delighted to announce Cove’s expansion into continental Europe so soon after its launch in 2021,” said Stephen McCall, CEO of edyn. “The opening of the conversion of ‘Cove – Centrum’ and ‘Wittenberg by Cove’ is an important step in our journey which signals both our intention on the continent and a further investment in our belief that customers are increasingly looking for plus flexible, thoughtfully designed accommodation – whether they’re traveling for business or leisure.
Designed to meet the needs of frequent travellers, Cove’s expansion in Europe will build on the brand’s success in the UK, with ‘Cove – Centrum’ offering 121 thoughtfully designed apartments, while ‘Wittenberg by Cove’ will provide 115 one- and two-bedroom apartments, all of which include private Wi-Fi, fully equipped kitchens and living rooms, and large kitchen tables to accommodate work and play.
Located in the heart of The Hague, ‘Cove – Centrum’, the brand’s flagship establishment in continental Europe, opened last month. Comprising 112 studios, six large studios and three accessible studios, ‘Cove – Centrum’ serves as a base for business travellers, as well as holidaymakers and families looking for more spacious and comfortable accommodation. This new opening also includes a 250 square meter lobby that includes an elegant lounge and coworking space, a 24-hour reception, as well as a common laundry room, parking and bicycle rental service.
Located in the city’s busiest shopping area, Grote Markstraat, ‘Cove – Centrum’ is only a stone’s throw from a host of great restaurants, a local market and a short bike ride away. from the city’s most popular beach. Housed in the iconic De Passage building, designed by architect Bernard Tschumi, interiors reflect the brand’s contemporary sophisticated aesthetic, with soothing color palettes, walnut floors and bespoke furnishings.
Originally launched as an independent extended stay brand within the edyn umbrella in 2018, The Wittenberg has been integrated into the edyn’s Cove brand. Located in the green and peaceful area of Plantage in the east of Amsterdam, known as the city’s cultural garden, the tranquil setting of the canal-side property is conveniently located just a 15-minute walk from the main train station. from Amsterdam and within walking distance of the local museums and parks, as well as the many bars and restaurants that line the canals that crisscross the area. Set in a historic building dating back to 1722, the property has been tastefully converted into modern residences whilst retaining the spirit, charm and character of the original building.
All 115 apartments have beautiful canal and courtyard garden views, and ‘Wittenberg by Cove’ offers studios with uncompromising functionality, one bedroom apartments with striking traditional Dutch interiors, two rooms with a sleek minimalist design and three-bedroom loft apartments. that embrace and enhance the timeless features of the building. The property also offers common areas in the form of an honesty bar, gym, coworking space, two courtyards, and a large garden. Boasting stylish yet practical interiors that work with the building’s unique features, the finished design is a comfortable, warm and bright space.
Main image credit: Cove