Our consolidated subsidiary, ASUKA Meals, collectively organized “WAGYU & MAGURO FESTIVAL 2021” in Thailand


TOKYO – (BUSINESS WIRE) – Our consolidated subsidiary, the ASUKA Meals group and the Central group, collectively hosted “WAGYU & MAGURO FESTIVAL 2021” which is supported by the Ministry of Agriculture, Forestry and Fisheries of Japan (MAFF) and the Japan International Commerce Group (JETRO). Central Group is the biggest retailer in Thailand with operations in 13 international locations in Europe and Asia. On February 24, 2021, the pageant kicked off with a press convention(* 1) on the Central Meals Corridor in Bangkok and continued till March 2, 2021. In the course of the pageant interval, the occasions that allowed guests to pattern premium Shabu-Shabu (sizzling pot) beef and tuna Sushi and Sashimi of Iwate Prefecture had been held at two areas in Bangkok.

Going ahead, by 2022, ASUKA Meals and Central Group will collectively host occasions showcasing Japanese meals and merchandise throughout Thailand. On the occasions, we give the chance to style Japanese meals and merchandise for a lot of Thais who can not go to Japan straight as a result of confusion over Corona.

* 1 On February 24, the primary day of the occasion, a press convention was held with Ms. Sujita Phengou, Vice President and COO of Central Group and Mr. Tatsuya Konoshita, Managing Director and CEO in entrance of 15 media and Instagrammers.

Now we have a bunch firm in China “Qing Dao Zhao Ming Buying and selling Co., Ltd.” with a profitable report of producing Japanese sweets in China and distributing them not solely in China but in addition in Indonesia and Vietnam by refrigerated transport. We ship Japanese meals and security merchandise to Thailand utilizing the know-how of this success. We hope that many individuals in Thailand will benefit from the genuine flavors of Japan.

  • The occasion is organized for the promotion of Japanese meals exports by means of retail, catering and commerce supported by MAFF and JETRO for 2020.

Overview of the tasting occasion

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From February 24, 2021 to March 2

Central Group is a largest retail conglomerate firm with 60 big enterprise services in Thailand. Since its creation in 1947, it has developed its actions in a complete of 13 international locations around the globe, together with Japan and Vietnam in Asia, Italy and Germany in Europe. It has practically 4,000 services, together with procuring facilities, departments, motels and eating places.

We ship with appreciable emotions of affection from Japan

Some might surprise “why ASUKA Meals is concerned in Thailand” or “Why cope with recent meals, not Japanese sweets”. The reply is the great sense of affection from Mr. Tatsuya Konoshita, Managing Director and CEO of Showa Holdings Co., Ltd.

Mr. Konoshita has been engaged in varied firms for a very long time in Thailand. He has many deep relationships within the international locations of Southeast Asia. When his buddies go to Japan, he takes them to eat genuine Japanese beef and sushi on demand and everyone seems to be absolutely glad each time.

As a result of confusion over Corona, most of them can not go to Japan. So Mr. Konoshita desires them to get pleasure from actual Japanese meals even in Thailand. That is the explanation why we now have began an exercise of exporting, selling and advertising varied Japanese meals and merchandise.

One more reason is that Japanese beef is sort of costly and never extensively distributed within the Thai market. We need to intensively promote Japanese beef in Thailand.

This time, we’re completely happy to companion and work with Central Group, a bigger retail conglomerate in Thailand. By leveraging the collaborative work expertise of this occasion, we are going to start to distribute gross sales throughout the core group gross sales community. We remember our coverage in Japan that “prospects can get pleasure from prime quality meals at an inexpensive value day-after-day”. We’ll obtain our mission of “Delivering Happiness in Small Bites” not solely by means of Japanese sweets, but in addition Japanese meals and merchandise in Southeast Asian international locations.

About ASUKA Meals

“Offering” happiness with small bites “everywhere in the world day-after-day”

That is our mission.

Now we have made and delivered Japanese sweets reminiscent of Warabi-mochi, Sakura-mochi and Anko-mochi to many supermarkets in Japan over the previous 40 years. Our merchandise can be found in any respect seasonal occasions. We additionally attempt to maintain costs cheap in order that prospects can get pleasure from our merchandise day-after-day. We’re enthusiastically engaged on high quality administration, manufacturing and product improvement in order that prospects can get pleasure from our merchandise day-after-day. We consider that accumulating our each day work for protected and engaging merchandise leads prospects to say “they want that they had it once more”.

Present Hyperlinks



https://www.thaipost.internet/most important/element/94100



Recipe instruction movie







Please don’t hesitate to contact us in case you are taken with Japanese delicacies and doing enterprise in Thailand.

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