UNStudio designs new K-pop entertainment HQ in Seoul

Korean pop, better known as K-pop, is all the rage in its home country and around the world. With the expansion of the industry, K-pop producers have also erected a new headquarters in Seoul, Korea. It is a reflection of entertainment icons as well as nature elements.

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YG Entertainment began planning the new structure in 2017, with the help of designers from UNStudio. As a result, they hope to attract K-pop fans hoping to spot their favorite artists coming and going from the building’s recording studios and meeting rooms.

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An elegant gray building is surrounded by streets

UNStudio modeled the new headquarters on the vibe of the music industry. It is ultra-modern, elegant and futuristic. Yet the building is oriented to take advantage of park views outside on one side and landscaped spaces inside the structure.

Seoul landscape with two tall skyscrapers taller than the rest of the skyline.  There is also a bridge that crosses a river.

Seoul is an industrious city. The headquarters location is surrounded by a mixed environment of low-density homes combined with green spaces, a river, highways and bridges.

The interior of YG's headquarters is silver with multiple floors

YG’s new headquarters is located right next to the famous existing YG building, a model for the “black on black” concept. In contrast, the new interior design of the HQ is covered in a range of white tones that create a bright atmosphere.

A silver interior lobby

Additionally, the organization of building components is structured around the concept of connecting the interior to the exterior while depicting circulation throughout the building. A monochromatic color palette along with the natural lighting of a central atrium helps achieve these goals.

Turned upwards to show the glass and industrial design of the head office

The resulting daylight floods each of the seven office levels. The atrium is punctuated by exposed meeting rooms in the form of capsules that can be used as work or rest areas. In addition, the greenery is enhanced both inside and outside the building. The plants buffer the austere modernism of the architecture. The ground floor has a garden that welcomes visitors upon their arrival.

Interior walkways have one side full of floor-to-ceiling windows and planted trees on either side

Balconies further accentuate outdoor living with park views while providing passive temperature control by shading lower levels of sun intensity. Finally, building-integrated photovoltaic (BIPV) solar cells are integrated into the south facade and on the roof to increase energy efficiency.


Images via Rohspace

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